Apex Magazine and options

[jennifer_brozek]

(If I didn't believe in the Apex Book Company and its products, I wouldn't work so darned hard for the company. If you can help out, please do.)

http://www.apexbookcompany.com/news/2009/11/apex-magazine-and-options/

There’s been some debate on the series of internet tubes about workable business models for online content. Some, like Cory Doctorow, believe free is good. If you give out a quality freebie, people will shell out money for more of that product. I like to think of this as the ol’ street dealer’s trick of giving out samples of coke to get people hooked on their drug. Others have argued to me that offering content such as short stories online, you have to go to a subscription or pay-per-play system.

I can’t say either one has worked for Apex Magazine. A combination of the two has not worked. Sponsorship worked for two months before enthusiasm for it died.

I’d like to try an alternative.

I’d like to see how many fans of short fiction (and Apex Magazine) are out there that would donate $10 (or more) on a recurring, yearly basis to help pay for magazine costs. Our yearly cost is around $10,000. Doctorow was given $10,000 to write one single story. For your $10,000, you get 24 months of Apex Magazine.

If you’d like to give Apex Magazine a hand then please send me an email to jason@apexbookcompany.com. I don’t want to start collecting $10 (or more!) from people unless I know there are enough fans interested.

Please spread the word by reposting and retweeting this blog post.

Jason Sizemore
editor-in-chief

Comments

[cuddlycthulhu.livejournal.com]

Just e-mailed Jason.